New-Omni Channel Manager-adidas BJ SLT BC

Omni Channel Manager – adidas Beijing SLT Brand Center

Area: GCA

Department: Retail

Direct Reporting Line: Senior Consumer Experiences Manager

Location:  Beijing

GSMS Grade: SMD

Number of Personnel Managed: 1                        

Purpose & Overall Relevance for the Organization:

1. Omni channel sales driven and consumer service improve.
2. Provide a one-of-a-kind experience for our brand centre and Creators Club consumers.
3. Provides innovative ideas to develop experiences that showcase our brand.
4. Leading on overall consumer engagement plans which drive increased conversion rates.

Key Responsibilities:

1. Responsible for the execution of all Wechat sales and SOB driven i.e., Wechat store, Livestream, enterprise Wechat, 1F self-service count, SFS as well as providing expertise.
2. Developing holistic consumer journeys and shaping all consumer touchpoints: social media interactions, to drive consumer conversion rates across all stages of engagement.
3. Track, oversee and optimize all consumer interactions.
4. Foster consumer loyalty through high-quality interactions at each step and touchpoint.
5. Responsible for improving the experiences consumers have with adidas, with the goal of increasing consumer satisfaction, brand engagement and conversion.
6. Accountable for the seamless execution of in-store activations events, in collaboration with the Digital experience manager, Activations Manager, VM Manager and Retail Manager.
7. Partners with all Managers to ensure a unique brand center experience at the key touch points and consults to provide suitable training, scheduling, and feedback for the Expert staff.
8. Supports and coach’s leadership to create a highly engaging and impactful shopping experience by adhering and elevating operational standards and process.
9. Understands the behavior and patterns of the brand center’s consumer base, draws conclusions from this and consults store teams to meet or exceed consumer expectations continuously.
10. Creates and drives a service culture by ensuring all activities are centered on the consumer.
11. Positively communicates and role models the adidas Brand Values.
12. Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes.
13. Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance.
14. Lead on the development of consumer benchmarking tools and analysis, to understand activities undertaken by competitors with a focus on recruitment, events, communication and overall consumer touch points.
15. Take full ownership of key performance indicators relevant to stages of consumer engagement.
16. Drive the development of a reporting/meetings framework and tracking of results.
17. Drive appropriate level of audience segmentation to deliver personalised and relevant consumer touchpoints.
18. Take responsibility for regular updates of the effectiveness of these plans against targets and adapt all communication plans to reflect the changing needs of target audiences.

Key Relationships:

1. WeChat store, Livestream, KOL, Consumers, Peers, Key Retail Support Functions i.e Marketing Activations, VM, Operations, Vendors and Supports Functions, Beijing Key City Team.
2. Accountable for the seamless execution of in-store activations events, in collaboration with the Digital Manager, Activations Manager, VM Manager and Retail Manager.

Knowledge, Skills and Abilities:

Requisite Education and Experience / Minimum Qualifications:

1.  4-year college or university degree in marketing, business, retail management, or related field.
2. Minimum 3 years’ Omni channel experience working in a sports/fashion consumer & commercial focused retail environment with a minimum 2 years of leadership experience.
3. Experience in people management, leading and directing multiple team members in a busy task-oriented environment.
4. Experience in managing high level omni channel & retail image & delivering consumer in-store experience.